Many companies are currently trialling AI tools. Writing texts, summarising emails, developing ideas, analysing data – much of this already works surprisingly well. Nevertheless, in practice, one is often left with the feeling that: AI can do a lot, but it doesn’t know our company.
(more…)Category: Digitalisation
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AIO vs. GEO: How Your Company Actually Gets Found in AI Search Engines
The era of the “ten blue links” in search results is coming to an end. Today, when users look for information, service providers, or solutions, they increasingly rely on AI-driven search engines like Perplexity, SearchGPT, or Google AI Overviews. They no longer want to sift through lists of links – they expect a precise, AI-summarized answer.
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AI Labs in Companies: Useful or Unnecessary?
Many companies are currently looking into using artificial intelligence (AI), especially generative AI. But rising expectations for efficiency, quality, and speed often clash with limited resources, a lack of experience, and unanswered questions about data protection, IT security, and regulation. Against this backdrop, the question arises as to whether having your own ‘AI lab’ would be a suitable approach.
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