Martin Kulawik is a marketing and digitalisation consultant based in Berlin. For over 15 years, he has been helping companies in Germany to increase their visibility, digitalise processes and make effective use of technical solutions.
His work combines marketing, web development and IT with a clear focus on efficiency and measurable results. Websites, SEO, AI visibility and custom web apps are not implemented in isolation, but as part of a well-thought-out overall strategy.
He sees artificial intelligence as an integral part of modern digitalisation – not as a trend, but as a tool that needs to be meaningfully integrated into existing processes. In doing so, he attaches great importance to transparent solutions, open-source software, data protection and minimal dependence on external platforms.
Marketing
For over 15 years, I have been helping companies and organizations become more visible. My marketing consulting services result in websites and content that are found by AI agents and search engines – with measurable results.
Digitalisation
Many processes can be digitalised and optimised. With customized websites and web apps, I create clear user paths, improve lead generation, and automate tasks where it really helps.
IT Support
I support teams, keep systems for hybrid working models running reliably, and develop solutions that bring data protection and security into everyday life in an uncomplicated way. Whether it’s IT support and security, GDPR, or the safe use of AI, I create conditions that enable healthy growth.
FAQ: Visibility in Google & AI Search Engines
To stay visible today, classic Search Engine Optimization (SEO) is often no longer enough. I combine proven marketing with GEO (Generative Engine Optimization). This means we structure your website and content so that not only Google, but also modern AI agents perfectly understand your offering and use it as an answer. To achieve this, we use machine-readable formats (such as llms.txt, structured data, and JSON-LD) that make it significantly easier for AI systems to process your information.
Classic SEO optimizes your website for traditional search engines with the goal of ranking on the search result page as high as possible. GEO (Generative Engine Optimization) or AIO (AI Optimization), on the other hand, aims to get your business cited and recommended in the responses of AI language models (LLMs). While SEO is heavily reliant on keywords and backlinks, AI agents prioritize a strong brand (“brand beats list”), clear factual structures, and excellent technical machine-readability.
No. For most companies, it’s not about massive overhauls, but rather small, pragmatic adjustments that make a big impact. For example, we can integrate specific interfaces and structured data into your existing system. This makes your content readable for AI without requiring a complete website relaunch.
It is an absolutely central point! Visibility and digitalization must never come at the expense of your corporate data. I place great value on privacy-friendly, GDPR-compliant solutions, the use of open-source software, and, if needed, local AI models. This ensures you maintain full control over your data and avoid dangerous dependencies on external platforms.
My approach is holistic, because visibility, user experience, and technology go hand in hand. Alongside marketing, I support you in the digitalisation of processes (e.g., through custom web apps for lead generation) and provide IT support & security. My goal is to create a framework that enables healthy and secure growth for your business.
