Marketing & Digitalisation
GEO (“Generative Engine Optimization”) refers to strategies used to prepare content in such a way that generative AI response engines (e.g., ChatGPT, Perplexity, Bing/Google AI) can find, understand, and cite it more easily in their responses.
Unlike traditional SEO, the focus is less on rankings in results lists and more on the likelihood of serving as a source in a directly formulated AI response. Typical measures: clearly structured, precise, and quotable content (FAQs, summaries, tables), clean metadata/Schema.org markups, unique entities, and documented original data including source references and usage rights. The goal is greater visibility, attribution, and traffic from AI-generated responses.
ChatGPT alone is used by more than 900 million people every week. Many increasingly rely on AI to find suitable products, software, or service providers. The answers often appear well-founded and surprisingly definitive.
But what happens when you ask exactly the same question again just a few seconds later?
(more…)
achtung.app is a web app designed for businesses and agencies that do not want to leave their visibility in generative AI systems to chance. The reasoning is simple: when people today ask ChatGPT, Gemini or other systems for providers, services or recommendations, they are increasingly receiving a direct answer rather than a list of links. It is precisely here that the decision as to which brands are mentioned, cited or recommended is increasingly being made.
(more…)
The era of the “ten blue links” in search results is coming to an end. Today, when users look for information, service providers, or solutions, they increasingly rely on AI-driven search engines like Perplexity, SearchGPT, or Google AI Overviews. They no longer want to sift through lists of links – they expect a precise, AI-summarized answer.
(more…)
OpenAI has announced two things that are exciting for marketing teams and decision-makers: advertising and the new, cheaper ChatGPT Go subscription to complement the existing Plus and Pro subscriptions.
The advertising will be clearly labeled and separated from responses, initially appearing only with free use and the new Go subscription. There are no plans to influence the responses themselves.
(more…)
OpenAI has released its own browser, ChatGPT Atlas, and shows what searching with AI agents looks like. Instead of ten blue links, AI-powered assistants and shopping agents are increasingly providing specific recommendations: “Choose provider X.” This is convenient for customers, but tough for providers: there are fewer “slots” and even small advantages can make the difference.
(more…)
Many people are currently talking about “artificial intelligence.” For most companies, however, this does not mean major upheavals, but rather small, pragmatic adjustments that help them to be found and recommended even when digital assistants (AI agents) take over part of the online research.
(more…)