achtung.app is a web app designed for businesses and agencies that do not want to leave their visibility in generative AI systems to chance. The reasoning is simple: when people today ask ChatGPT, Gemini or other systems for providers, services or recommendations, they are increasingly receiving a direct answer rather than a list of links. It is precisely here that the decision as to which brands are mentioned, cited or recommended is increasingly being made.
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AIO vs. GEO: How Your Company Actually Gets Found in AI Search Engines
The era of the “ten blue links” in search results is coming to an end. Today, when users look for information, service providers, or solutions, they increasingly rely on AI-driven search engines like Perplexity, SearchGPT, or Google AI Overviews. They no longer want to sift through lists of links – they expect a precise, AI-summarized answer.
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AI Labs in Companies: Useful or Unnecessary?
Many companies are currently looking into using artificial intelligence (AI), especially generative AI. But rising expectations for efficiency, quality, and speed often clash with limited resources, a lack of experience, and unanswered questions about data protection, IT security, and regulation. Against this backdrop, the question arises as to whether having your own ‘AI lab’ would be a suitable approach.
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ChatGPT Advertising: New Marketing Opportunity for 2026
OpenAI has announced two things that are exciting for marketing teams and decision-makers: advertising and the new, cheaper ChatGPT Go subscription to complement the existing Plus and Pro subscriptions.
The advertising will be clearly labeled and separated from responses, initially appearing only with free use and the new Go subscription. There are no plans to influence the responses themselves.
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Allow Full Contact Access in WhatsApp on iPhone: Are You Sure?
When your iPhone asks whether you want to allow full contact access for WhatsApp, it looks harmless: “Let WhatsApp find your friends.” But the real trade-off is bigger: you’re not only sharing your data – you’re uploading a detailed slice of everyone you know.
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Google Analytics alternative Matomo: Analytics & Data Protection
Most websites today face the same challenge: How can we measure what is happening on our website or in our web app without making ourselves unnecessarily vulnerable in terms of data protection?
Google Analytics is still number one worldwide. At the same time, the tool is legally controversial, requires complex cookie banners and often does not fit in with a clear “privacy first” positioning.
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Free VPN on the FRITZ!Box with WireGuard
With a FRITZ!Box and WireGuard, you can set up your own VPN in just a few minutes. This allows you to securely access your home or company network while on the go and, if necessary, use your own Internet connection as a starting point – without subscriptions, without third-party servers, and with complete control over your data.
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Brand beats list: How to win with AI agents
OpenAI has released its own browser, ChatGPT Atlas, and shows what searching with AI agents looks like. Instead of ten blue links, AI-powered assistants and shopping agents are increasingly providing specific recommendations: “Choose provider X.” This is convenient for customers, but tough for providers: there are fewer “slots” and even small advantages can make the difference.
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AI agents: Be found more easily with minor adjustments
Many people are currently talking about “artificial intelligence.” For most companies, however, this does not mean major upheavals, but rather small, pragmatic adjustments that help them to be found and recommended even when digital assistants (AI agents) take over part of the online research.
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Because accessibility is important: 10 quick wins for your website
Accessibility is not just a ‘nice to have’. It ensures that more people can use your content – regardless of device, situation or limitations. In addition to a better user experience, it also benefits SEO, conversion rate and brand trust. What’s more, new legal requirements for many digital offerings (BFSG / implementation of the European Accessibility Act) have come into force in Germany on 28 June 2025. Optimising now means you’ll be on the safe side. (Federal Accessibility Agency)
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