Use of first-party cookies
Definition and functionality: First-party cookies are set directly by the website visited and not by third parties. They are often necessary for basic website functions.
Advantages: As they are necessary for the basic functionality of the website, they usually do not require the user’s consent.
Technical implementation: Ensure that your website only uses first-party cookies and avoid third-party sources.
Avoidance of non-essential cookies
Explanation: Non-essential cookies, such as tracking or advertising cookies, require the explicit consent of the user.
Strategy: By not using these types of cookies, you can reduce the need for a cookie banner.
Implementation: Analyze which cookies your website sets and remove non-essential cookies.
Hosting with a provider from the EU
Importance for data protection: Hosting in the European Union ensures that data processing is carried out in accordance with the EU’s strict data protection standards.
Advantages: Hosting in the EU reduces the risk of user data falling under less stringent data protection laws, such as might be the case outside the EU.
Implementation: When switching to an EU-based hosting provider, technical aspects such as server performance, availability, backup strategies and support should be considered to ensure smooth website functionality.
Concept: Server-side tracking means that data collection and processing takes place on the server instead of in the user’s browser.
Advantages: This method can be more privacy compliant as it relies less on client-side technologies.
Implementation: Develop server-side solutions for analytics and tracking that comply with data protection regulations.
Consent-free analytics tools
Overview: Certain analytics tools do not require consent if they do not collect personal data or anonymize it immediately.
Examples: Tools such as Matomo allow anonymized and cookie-free tracking in the configuration.
Integration: If you integrate analysis tools into your website, make sure that the configuration complies with data protection regulations.
Bypassing cookie banners is not only a question of user experience, but also of compliance with data protection regulations. By implementing the above strategies, web developers can strike a balance between functionality and privacy compliance. It is important to always be aware of the latest data protection guidelines and adapt the website or web app accordingly. A data-saving design is not only a legal obligation, but also increases user confidence in your website.