When your iPhone asks whether you want to allow full contact access for WhatsApp, it looks harmless: “Let WhatsApp find your friends.” But the real trade-off is bigger: you’re not only sharing your data – you’re uploading a detailed slice of everyone you know.
(more…)Blog
-
Google Analytics alternative Matomo: Analytics & Data Protection
Most websites today face the same challenge: How can we measure what is happening on our website or in our web app without making ourselves unnecessarily vulnerable in terms of data protection?
Google Analytics is still number one worldwide. At the same time, the tool is legally controversial, requires complex cookie banners and often does not fit in with a clear “privacy first” positioning.
(more…) -
Free VPN on the FRITZ!Box with WireGuard
With a FRITZ!Box and WireGuard, you can set up your own VPN in just a few minutes. This allows you to securely access your home or company network while on the go and, if necessary, use your own Internet connection as a starting point – without subscriptions, without third-party servers, and with complete control over your data.
(more…) -
Brand beats list: How to win with AI agents
OpenAI has released its own browser, ChatGPT Atlas, and shows what searching with AI agents looks like. Instead of ten blue links, AI-powered assistants and shopping agents are increasingly providing specific recommendations: “Choose provider X.” This is convenient for customers, but tough for providers: there are fewer “slots” and even small advantages can make the difference.
(more…) -
AI agents: Be found more easily with minor adjustments
Many people are currently talking about “artificial intelligence.” For most companies, however, this does not mean major upheavals, but rather small, pragmatic adjustments that help them to be found and recommended even when digital assistants (AI agents) take over part of the online research.
(more…) -
Because accessibility is important: 10 quick wins for your website
Accessibility is not just a ‘nice to have’. It ensures that more people can use your content – regardless of device, situation or limitations. In addition to a better user experience, it also benefits SEO, conversion rate and brand trust. What’s more, new legal requirements for many digital offerings (BFSG / implementation of the European Accessibility Act) have come into force in Germany on 28 June 2025. Optimising now means you’ll be on the safe side. (Federal Accessibility Agency)
(more…) -
iPhone or Android–from a privacy perspective
Every autumn, new iPhones dominate headlines and temptations. Lots of us ask the same question: should I get an iPhone or go Android — for myself, for a gift, or for work? If privacy matters to you (and it should), this guide gives you a clear, non-technical way to decide — with simple checklists and links to turn settings on right away.
(more…) -
Use AI without risk – for decision-makers and CEOs
Many executives today want to use AI for strategy, communication and decision-making – but they have concerns: Where does our data go? Who is reading it? The short answer: It is possible without handing over company knowledge to external services.
(more…) -
Optimise Google Search – with new ideas instead of SEO tricks
Traditional SEO is becoming more difficult. Anyone who wants to remain visible online today will quickly realise that the rules of the game have changed. Artificial intelligence is not only changing the content on the internet, but also the way people search, read and select information.
(more…) -
Thanks to AI: Custom Web App instead of Cloud SaaS
In the context of digitalization, more and more companies and organizations in Germany are faced with the decision of whether to rely on standardized software-as-a-service (SaaS) or have their own web application developed individually. Thanks to new possibilities offered by artificial intelligence (AI), such tailor-made solutions are now more affordable than ever.
(more…)
