Instead of ten blue links, AI-powered assistants and shopping agents are increasingly providing specific recommendations: “Choose provider X.” This is convenient for customers, but tough for providers: there are fewer “slots” and even small advantages can make the difference.
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AI agents: Be found more easily with minor adjustments
Many people are currently talking about “artificial intelligence.” For most companies, however, this does not mean major upheavals, but rather small, pragmatic adjustments that help them to be found and recommended even when digital assistants (AI agents) take over part of the online research.
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Because accessibility is important: 10 quick wins for your website
Accessibility is not just a ‘nice to have’. It ensures that more people can use your content – regardless of device, situation or limitations. In addition to a better user experience, it also benefits SEO, conversion rate and brand trust. What’s more, new legal requirements for many digital offerings (BFSG / implementation of the European Accessibility Act) have come into force in Germany on 28 June 2025. Optimising now means you’ll be on the safe side. (Federal Accessibility Agency)
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iPhone or Android–from a privacy perspective
Every autumn, new iPhones dominate headlines and temptations. Lots of us ask the same question: should I get an iPhone or go Android — for myself, for a gift, or for work? If privacy matters to you (and it should), this guide gives you a clear, non-technical way to decide — with simple checklists and links to turn settings on right away.
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Use AI without risk – for decision-makers and CEOs
Many executives today want to use AI for strategy, communication and decision-making – but they have concerns: Where does our data go? Who is reading it? The short answer: It is possible without handing over company knowledge to external services.
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Optimise Google Search – with new ideas instead of SEO tricks
Traditional SEO is becoming more difficult. Anyone who wants to remain visible online today will quickly realise that the rules of the game have changed. Artificial intelligence is not only changing the content on the internet, but also the way people search, read and select information.
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Thanks to AI: Custom Web App instead of Cloud SaaS
In the context of digitalization, more and more companies and organizations in Germany are faced with the decision of whether to rely on standardized software-as-a-service (SaaS) or have their own web application developed individually. Thanks to new possibilities offered by artificial intelligence (AI), such tailor-made solutions are now more affordable than ever.
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EU AI Act – What’s coming in August 2025?
Further provisions of the European AI Regulation will come into force on 2 August 2025. Europe’s AI Act – the first of its kind worldwide – aims to protect citizens and fundamental rights from the negative effects of AI while promoting innovation and trustworthy AI. For companies – especially entrepreneurs and executives – the question now arises: What will change from August 2025 and what do I need to bear in mind in practice?
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Privacy-friendly AI for Apple users in the EU
The latest updates from Apple in iOS 18.4, iPad OS 18.4 and macOS 15.4 introduce innovations that combine artificial intelligence (AI) features with a particular focus on data protection. These updates are particularly relevant for users in the European Union, where strict data protection laws apply. ‘Apple Intelligence’ combines AI on the device and cloud processing, providing modern AI capabilities while minimising the transmission and processing of personal data.
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Use AI models for secure data analyses on the Mac
Data protection plays a crucial role in the era of AI – especially when sensitive company data is involved. Many companies are reluctant to use cloud-based AI services such as ChatGPT because confidential information leaves the company.
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