Marketing & IT
Most websites today face the same challenge: How can we measure what is happening on our website or in our web app without making ourselves unnecessarily vulnerable in terms of data protection?
Google Analytics is still number one worldwide. At the same time, the tool is legally controversial, requires complex cookie banners and often does not fit in with a clear “privacy first” positioning.
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With a FRITZ!Box and WireGuard, you can set up your own VPN in just a few minutes. This allows you to securely access your home or company network while on the go and, if necessary, use your own Internet connection as a starting point – without subscriptions, without third-party servers, and with complete control over your data.
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Many people are currently talking about “artificial intelligence.” For most companies, however, this does not mean major upheavals, but rather small, pragmatic adjustments that help them to be found and recommended even when digital assistants (AI agents) take over part of the online research.
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Accessibility is not just a ‘nice to have’. It ensures that more people can use your content – regardless of device, situation or limitations. In addition to a better user experience, it also benefits SEO, conversion rate and brand trust. What’s more, new legal requirements for many digital offerings (BFSG / implementation of the European Accessibility Act) have come into force in Germany on 28 June 2025. Optimising now means you’ll be on the safe side. (Federal Accessibility Agency)
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Every autumn, new iPhones dominate headlines and temptations. Lots of us ask the same question: should I get an iPhone or go Android — for myself, for a gift, or for work? If privacy matters to you (and it should), this guide gives you a clear, non-technical way to decide — with simple checklists and links to turn settings on right away.
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Many executives today want to use AI for strategy, communication and decision-making – but they have concerns: Where does our data go? Who is reading it? The short answer: It is possible without handing over company knowledge to external services.
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Traditional SEO is becoming more difficult. Anyone who wants to remain visible online today will quickly realise that the rules of the game have changed. Artificial intelligence is not only changing the content on the internet, but also the way people search, read and select information.
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Data protection plays a crucial role in the era of AI – especially when sensitive company data is involved. Many companies are reluctant to use cloud-based AI services such as ChatGPT because confidential information leaves the company.
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Have you noticed how search engines are getting smarter every day? With the introduction of SearchGPT by OpenAI and the continuous advancements in Google’s AI capabilities, the way people find information online is evolving rapidly. If you’re wondering how to keep your website visible and relevant, you’re in the right place. Let’s explore how you can optimize your content to meet the demands of these AI-powered search engines.
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As technology evolves, so does the need for greater privacy and control over personal data. With iOS 18, Apple continues its mission to empower privacy-conscious users with tools that allow more granular control over how their information is shared. One of the standout features of Apple’s mobile operating system is the ability to use popular messaging apps, like WhatsApp, on iPhone without the need to share your entire contact list—a feature that has long been a pain point for users concerned about their digital privacy.
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