Marketing & Digitalisation
OpenAI has announced two things that are exciting for marketing teams and decision-makers: advertising and the new, cheaper ChatGPT Go subscription to complement the existing Plus and Pro subscriptions.
The advertising will be clearly labeled and separated from responses, initially appearing only with free use and the new Go subscription. There are no plans to influence the responses themselves.
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OpenAI has released its own browser, ChatGPT Atlas, and shows what searching with AI agents looks like. Instead of ten blue links, AI-powered assistants and shopping agents are increasingly providing specific recommendations: “Choose provider X.” This is convenient for customers, but tough for providers: there are fewer “slots” and even small advantages can make the difference.
(more…)The launch of the Apple Vision Pro marks a groundbreaking moment in the intersection of technology, personalization, and user engagement. This innovative device, with its mixed reality headset, introduces a wealth of possibilities for marketers aiming to create more immersive and personalized advertising experiences.
(more…)Generative AI, with its ability to create text, images, and videos, is transforming the way content is produced, distributed, and consumed. This technology can generate high-quality content at scale, significantly reducing the time and resources required for content creation. For marketers, this means an unprecedented ability to create personalized and diverse content that can engage audiences more effectively.
(more…)The launch of Apple’s Vision Pro is poised to have a profound impact on marketing strategies and the way businesses interact with their customers. This innovative device, priced at $3,499, represents a significant leap in augmented reality (AR) technology and offers a multitude of new opportunities for marketers.
(more…)The rise of artificial intelligence (AI) has revolutionized the marketing landscape, offering unprecedented opportunities to personalize experiences, optimize campaigns, and drive ROI. However, this data-driven approach has also raised concerns about privacy, as companies collect and analyze vast amounts of personal information to inform their marketing strategies.
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Generative AI (AI) has emerged as a game-changer for content marketing, revolutionizing the way we create, distribute, and measure the impact of our content. By leveraging AI’s ability to generate text, translate languages, and produce creative formats, marketers can now craft engaging content that resonates with their target audience more effectively.
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For many founders, finding their own company name is a challenge. It should reflect both the company’s own creativity and its uniqueness. Even companies that employ only one employee – the founder himself – often spend weeks or months until the right name is found.
To this day, the Internet has evolved from a simple communications network to a complex social medium. Although for many companies the World Wide Web is a new kind of “Yellow Pages”, in which their own website displays a more or less complex business card, today’s visitors expect more. In addition to the usual details such as location or information about the offer, websites can offer much more for visitors: Tips & tricks, background information on the offer or even a platform for exchanging information about the offer or the industry in general are only the first step.