More and more people are using AI assistants like ChatGPT, Gemini, or Perplexity to search for service providers, software, or solutions. Instead of a list of links, the AI delivers a direct answer.
If your business is not mentioned in these answers, you are missing out on potential clients. Traditional SEO for Google is no longer sufficient for this. The targeted optimisation for AI assistants is called Generative Engine Optimisation (GEO).
The Difference: SEO vs. GEO
AI models evaluate websites differently than traditional search engines. The rules for visibility have fundamentally shifted:
| Feature | Traditional SEO (Google) | GEO (AI Assistants) |
| Result | A list of links | A direct, formulated answer |
| User Intent | Searching for information | Requesting concrete solutions and recommendations |
| Success Metric | Ranking position (1-10) | Being mentioned and recommended directly in the text |
| Optimisation Focus | Keywords, backlinks, technical health | Facts, machine readability, data structure |
Practical Insights: What AIs Actually Look For
AI models do not primarily look for keywords, but for clear, verifiable facts. Through continuous measurements with my software Achtung.app, clear patterns emerge regarding which websites are cited by AIs:
- Structure beats length: Short FAQs, tables, and concise explanations are processed much more frequently by language models than long, promotional texts.
- Local data as leverage: Those who provide precise and structured location data are preferentially referenced in local AI queries.
- Machine readability: Information must be technically accessible to the AI (e.g., through clean JSON-LD or
.txtfiles specifically built for LLMs). - External citations: The AI cross-references your details with other sources to verify your relevance and trustworthiness.
Latest insights from the Achtung.app measurements
Making AI Visibility Measurable
To avoid optimising based on guesswork, we need to know exactly where you currently stand. That is why I developed the software Achtung.app.
The app queries the most important AI systems daily on topics relevant to your industry and objectively evaluates whether you or your competitors are being recommended.
Take the Test
Check right here how often your brand currently appears in AI answers. Enter your details, and my platform will scan your visibility in just a few minutes.
How We Can Work Together
If you want to strategically improve your AI visibility, there are two paths:
- You use the software yourself
If you prefer to handle the optimisation internally, you can use Achtung.app as a Software-as-a-Service. With the Starter or Pro package, you monitor your brand, keywords, and competitors independently. - Consulting and technical implementation by me
If you need support with the implementation, I can help. I will analyse your current visibility, adjust the technical structure of your website (machine readability, structured data), and show you how to structure your content for AI. No hype, just a focus on measurable results and data protection.