Traditional SEO is becoming more difficult. Anyone who wants to remain visible online today will quickly realise that the rules of the game have changed. Artificial intelligence is not only changing the content on the internet, but also the way people search, read and select information.
(more…)Tag: ⭐️ Marketing
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Thanks to AI: Custom Web App instead of Cloud SaaS
In the context of digitalization, more and more companies and organizations in Germany are faced with the decision of whether to rely on standardized software-as-a-service (SaaS) or have their own web application developed individually. Thanks to new possibilities offered by artificial intelligence (AI), such tailor-made solutions are now more affordable than ever.
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Apple Vision Pro: Revolutionizing Personalized Ads
The launch of the Apple Vision Pro marks a groundbreaking moment in the intersection of technology, personalization, and user engagement. This innovative device, with its mixed reality headset, introduces a wealth of possibilities for marketers aiming to create more immersive and personalized advertising experiences.
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The Impact of Generative AI on Content Marketing
Generative AI, with its ability to create text, images, and videos, is transforming the way content is produced, distributed, and consumed. This technology can generate high-quality content at scale, significantly reducing the time and resources required for content creation. For marketers, this means an unprecedented ability to create personalized and diverse content that can engage audiences more effectively.
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Apple Vision Pro: Transforming Customer Engagement with Advanced AR Capabilities
The launch of Apple’s Vision Pro is poised to have a profound impact on marketing strategies and the way businesses interact with their customers. This innovative device, priced at $3,499, represents a significant leap in augmented reality (AR) technology and offers a multitude of new opportunities for marketers.
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Navigating the AI-Powered Marketing Landscape: Protecting Your Privacy in a Data-Driven World
The rise of artificial intelligence (AI) has revolutionized the marketing landscape, offering unprecedented opportunities to personalize experiences, optimize campaigns, and drive ROI. However, this data-driven approach has also raised concerns about privacy, as companies collect and analyze vast amounts of personal information to inform their marketing strategies.
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Do I need my own website?
To this day, the Internet has evolved from a simple communications network to a complex social medium. Although for many companies the World Wide Web is a new kind of “Yellow Pages”, in which their own website displays a more or less complex business card, today’s visitors expect more. In addition to the usual details such as location or information about the offer, websites can offer much more for visitors: Tips & tricks, background information on the offer or even a platform for exchanging information about the offer or the industry in general are only the first step.
