Martin Kulawik – Marketing and digitalisation consultant in Berlin
For over 15 years, I have been helping companies and organisations become more visible, digitise processes and make effective use of technical solutions. I work as a freelance consultant in Berlin and support clients throughout Germany.
My focus is on viewing marketing, digitalisation and IT not as separate entities, but as interconnected tasks. A website alone is not enough, nor is new software or the use of AI without clear goals. It is crucial that measures have a measurable effect, fit in with the company’s processes and work in the long term.
My approach
I work pragmatically and efficiently. Instead of relying on buzzwords, short-term trends or unnecessarily complex tools, I develop solutions that are directly oriented towards the benefits for companies.
These include, among other things:
- Marketing with a clear focus on visibility, SEO and AI search
- Websites that are part of a larger strategy and not just design projects
- Web apps that simplify processes instead of creating new dependencies
- Digitalisation with short development cycles and transparent implementation
- Use of open source software where it makes sense
- Solutions that take data protection and security into account from the outset
For me, artificial intelligence is not an end in itself, but an integral part of modern digitalisation. I support companies in integrating AI in a meaningful way without losing control over data, processes or costs.
Experience and background
I come from a practical background and combine technical understanding with experience in communication and marketing. My background includes, among other things:
- IT and web development
- Marketing and online visibility
- Data protection and IT security
- Development of custom websites and web apps
- SEO, GEO and AI visibility
- Degree in journalism and communication studies (BA)
- Many years of self-employment as a freelancer
I implement most projects myself. If necessary, I work with specialised partners when additional expertise is required.
When I am the right person to contact
I am often approached when companies:
- Need marketing support without looking for a large agency
- Want to digitise or optimise processes
- Want to use AI sensibly in their company
- Need a website that really brings in customers
- Want independent advice without tool hype
- Value data protection, security and long-term solutions
If you are looking for clear, pragmatic and technically sound support, I look forward to hearing from you.