* Paul Watzlawick, communications scientist
Whether transmitted via mass media or in direct contact: our world is shaped by information. Tell stories, create dreams or desires, explain relationships and reduce complexity.
Information can reach people around the globe in milliseconds. Connected devices like Smartphones allow almost anyone live coverage. This creates new opportunities, but also new risks for people, organizations and companies. A comprehensive communication strategy therefore takes account not only of print & radio but also of social media such as Facebook, Twitter & Co.
Direct contact connects
For a successful communication a direct and immediate contact is a successful platform. The combination of verbal and non-verbal communication sets the framework for conveying messages. Valuable relationships should therefore be improved and deepened through regular meetings.
Individual arguments convince
It’s not easy to persuade someone. Solid facts can help you to translate vague assumptions into real arguments. Always keep in mind the different opinions and interests of the persons or parties involved. Stay always open and honest. Only credible messages succeed.
Clear signals are visible
Are you good at something? Do you have a great idea and do you think it deserves a lot of attention? Then talk about it! Stay authentic and focus on making your competences or projects as simple and clear as possible. An open and honest communication strategy makes goals attainable and opens doors. Brand messages should be kept short and simple (kiss method).